Search Engine Optimization (SEO) is the process of improving the volume or
quality of traffic to a website from search engines via organic or natural
methods. These methods involve the research, implementation, and
modification of embedded keywords or phrases within the website as well as
the content of the pages themselves. In other words, your website is
communicated through top rankings on major search engines.
Organic SEO
Websites can’t serve their purpose as a round-the-clock advertising medium
unless they can be easily found by the users who are looking for them. The
results returned by search engines today vary based on several factors
including the engine’s method of indexing and formulas used to determine
where a particular site will rank in addition to how well the site itself
is optimized. Familiarity with these individual trends is the key to
obtaining consistent rankings that increase the visibility of a website.
Search Engine Optimization is a continual, ongoing process due to the
trends and methods of the search engines changing constantly. To maintain
good rankings – keywords, phrases, and strategies must change with them.
Other factors affect these rankings as well such as the quality of links
on the website (how well ranked are the sites you’re linking to?) and the
quantity of inbound links (how many websites link back to yours?). The
ratio between flash/multimedia and HTML text also play an important role
in the search engine results achieved.
Equally important is to understand what not to do, as repeating key
phrases and hidden or misleading links can consequently hinder your sites’
position on search engines.
Pay-Per-Click Advertising
Pay-Per-Click advertising is an accompanying strategy to organic SEO that
involves purchasing metered online advertising impressions, most
successfully through Google’s AdWords program. Combining these two means
of internet exposure can help build a powerful and effective optimization
campaign.
We provide our SEO clients with tools such as custom reporting and
trending to help monitor the progress of their campaign as well as
consulting backed by experience and expertise with the search engines of
today. Our agency has the ability to pinpoint keywords and phrases that
you need emphasized, giving your customers the best possible chance to
find your products or services online.